My experience includes two decades of partnering with procurement teams in pharmaceuticals and healthcare – industries where compliance and governance are non-negotiable. I help to ensure that agency relationships are not only cost-effective but also aligned with the rigorous standards that sectors like these demand. My support frameworks are designed to work for clients across industries, ensuring that the value negotiated when procuring an agency is fully realized in delivery. Why does this problem exist? Clients are busy. They are experts in what they do, be it marketing, advertising, technology or healthcare. They are under pressure to deliver and need to think and act fast. Working with their agency in a way that makes the most of their budget can be far down the list of priorities. Good agencies hate clients wasting their money. It makes them look expensive and is bad for their business. A good agency wants its client to spend their money well and feel they are getting a great deal, not a raw one. But the desire for good working relationships means inefficient client practices are hard for agencies to address head-on. This is where outside expertise, steeped in the working practices of both sides but without any vested interest, can help. How do you know when you’ve got a problem? It often comes down to money. Your agency budget continually goes up, but you don’t feel like you get any more for the extra you spend. Sometimes it might be time. Delivery deadlines get pushed back even though you feel the output remains the same. Reputations suffer, and opportunities get missed. It adds up to frustration and not feeling in control of agency budgets and timelines. Ultimately, business performance can start to suffer too, and it’s tempting to change agency and hope that fixes the problem. Changing agencies isn’t easy. It can impact timelines and costs, and without optimizing both sides of the client-agency equation, changing can be more in hope than expectation. I can help save you time and money by making existing agency relationships work better and setting you up for success when you do decide to change.